Wednesday, May 4, 2011

Do Chimps Like Honey?

Last night my husband's agency won a jar of honey at an advertising industry awards show called the BEES. (Oh, it's so clever! Must have been thought up by some clever people in advertising.) At least the jar had a personalized engraving on it, but still. A jar of honey? Couldn't it at least have been something useful, like a bottle of nice tequilla or case of cheese dings?

They won for Agency of the Year. Which is exciting, except now the Agency of the Year will get more work, and have to do more work, than before. (I find myself asking, "Is that humanly possible?") They might have to hire some chimps to man the phones ringing off the hooks. (I can just see it now ... the chimps could probably manage, "Hello?" but after that, they'd just get confused and start licking the receiver or bashing it on the desk. Might put a damper on chances for winning Agency of the Year next year.)

There was no acceptance speech given, because no one got to give acceptance speeches. I'm not sure if my husband was disappointed, because I don't think he had anything good to say (although he surely had a lot of funny things to say, like thanking Michael Bolton for being a hair model for the singing unicorn.) Advertising is comedy.

In my opinion, the funniest thing I heard was that they gave an award for "Best Crisis Management" and I took that to mean "The Agency That Best Manages Client Crises". Because there are more client disasters than a chimp has chin-hairs, I figured the winner would have been truly fantastic and deserving of the award. Then my husband told me the award went to someone who made a nice social media campaign for an actual disaster (as in natural) and I felt a little sheepish.

Or Chimpish?

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